👗 David’s Bridal is betting on creators for its comeback

As part of its "Aisle to Algorithm" modernization strategy, David's Bridal is shifting a third of its marketing budget toward a new ambassador program that leverages both internal employees and nano-influencers to produce authentic, high-engagement social content.

April 21, 2026

Every account right now is asking their followers to vote for them in The Webby’s, but this creator did it best

Max Zavidow filmed his mom handing out flyers in a park and asking people to vote

April 16, 2026

💻 MrBeast hit one million concurrent viewers during his Easter weekend competition featuring 50 of the top streamers in the world

MrBeast made a massive foray into live streaming by hosting a 50-streamer challenge that peaked at over one million concurrent viewers on YouTube, marking a successful pivot toward live broadcasts for the platform's biggest creator.

April 8, 2026

TRESemmé Partners with The Devil Wears Prada 2 for "A-List" Glamour

TRESemmé is bridging the gap between Hollywood and high-street beauty by tapping icons like Christian Siriano and Paige DeSorbo to promote its new "A-List" collection through a cinematic, multi-channel campaign tied to the highly anticipated The Devil Wears Prada sequel.

March 23, 2026

Substack Debuts Recording Studio as Video-First Creators See 50% Faster Revenue Growth

Substack has launched a built-in recording studio to streamline high-quality video and audio production for its writers, doubling down on the format after finding that creators who use video grow their revenue 50% faster than those who don't.

March 18, 2026

Buffalo Wild Wings partnered with Lindsay Hubbard to promote their new protein espresso martini

LOL

March 16, 2026

Club J’Adore: Dior Beauty’s High-Scent Hybrid Activation

Dior Beauty combined digital momentum with physical exclusivity by pre-seeding its newest J’Adore fragrance for viral TikTok reviews before flying creators to Los Angeles for an immersive "Club J’Adore" celebration.

March 16, 2026

Lululemon Takes the Court: Creator-Led Activations at Indian Wells

Lululemon leveraged its Indian Wells sponsorship by partnering with high-profile ambassadors like Hannah Berner to showcase the brand’s performance gear through interactive tennis drills and creator-driven content.

March 16, 2026

TikTok honors Women’s History Month with #WomenOfTikTok spotlight and "Visionary Voices" list

TikTok is celebrating Women's History Month by launching a dedicated content hub and honoring a new cohort of "Visionary Voices"—women creators, entrepreneurs, and changemakers who are driving cultural impact and industry innovation across the platform

March 12, 2026

Meta levels up its creator economy with expanded cross-platform affiliate tools

Meta is broadening its affiliate program to allow creators to integrate commission-earning links from a diverse range of brands directly into their content, streamlining the path from social discovery to purchase across Instagram, Facebook, and Threads

March 12, 2026

Graza taps Regina’s Grocery for a "lunchbox" activation to debut its new mayo line

The olive oil brand collaborated with the iconic New York deli to deliver custom sandwiches and jars of its new mayo and aioli line to creators, turning a product launch into a highly shareable, curated lunchtime moment.

March 11, 2026

Whalar Group launches Lighthouse Studios to bring "Network TV" structure to creator content

The digital talent agency is establishing a premium production arm to release a steady slate of recurring, scheduled creator-led series on YouTube, aiming to revive the "appointment viewing" model and consolidate fragmented social feeds into a more attractive bundle for major advertisers.

March 11, 2026

Hourglass Names Olivia Dean Global Brand Partner

The collaboration will center around a cinematic campaign and a curated capsule titled The Olivia Dean Edit. As part of the partnership, Dean is set to co-create a series of intimate evenings that combine beauty and music, involving live performances, beauty discovery moments and curated guest experiences.

March 11, 2026

SheaMoisture’s star-studded creator ensemble drives massive engagement for latest campaign

Featuring a powerhouse lineup including Law Roach, Masai Russell, and Serena Page, SheaMoisture’s collaborative "mega-reel" has quickly amassed over 1.5 million views, proving the high-impact reach of multi-creator partnerships.

March 10, 2026

Pet’s Mart or PetSmart? John Legend and Chrissy Teigen join the viral rally over the internet’s most pointless debate

omedian, musician, and America’s Got Talent alum Ben Lapidus accidentally kicked off one of the internet’s most delightfully pointless debates: is the brand actually “PetSmart,” “Pet Smart,” or “Pet’s Mart”? The song reached a new level of internet fame this weekend when an IRL rally drew an unexpected celebrity appearance from John Legend and Chrissy Teigen.

March 10, 2026

COVERGIRL taps Paige DeSorbo to anchor "Clean Fresh" lip mask launch

The heritage beauty brand has partnered with the media personality to leverage her signature "bedtime-as-an-event" routine, positioning the new Jammy Lip Sleeping Mask as an essential, high-reward ritual for the modern skincare consumer.

March 9, 2026

Veronica Beard tapped Thomas Lélu for a high-touch influencer activation in Palm Beach

To celebrate their new spring capsule, the brand hosted an intimate community beach and boat day followed by an in-store event featuring custom handbag painting, emphasizing a shift toward experiential, artist-led retail moments.

March 9, 2026

That’s Hot: Paris Hilton launches new YouTube series spotlighting women entrepreneurs

Paris Hilton is expanding her media empire with a new YouTube series focused on women entrepreneurs, while simultaneously using her platform to provide real-time updates and support for those affected by the ongoing Los Angeles wildfires.

March 6, 2026

Keith Lee makes first major equity play with Brooklyn Dumpling Shop investment

The world’s most influential food creator is transitioning from reviewer to partner by taking a stake in the 22-unit Asian fusion chain, leveraging his massive "trust equity" to anchor the brand's North American expansion and retail growth.

March 6, 2026

West African Farmers Use TikTok to Modernize Agriculture’s Image

Young entrepreneurs in Senegal and across West Africa are leveraging TikTok and Instagram to teach modern farming techniques, bypass traditional middlemen, and rebrand agriculture as a profitable and tech-forward career path for the next generation.

March 4, 2026

How Influencer Authenticity Propelled Not Your Mother’s to the Top of the Teen Haircare Market

By pivoting from traditional ads to a creator-led strategy, Not Your Mother’s captured the teen zeitgeist through unfiltered TikTok partnerships that positioned their affordable products as high-performance "must-haves" for a generation that trusts influencers over brands.

March 2, 2026

Sofia Franklyn is finally spilling the Call Her Daddy tea

In her upcoming memoir, Sofia Franklyn reflects on the fallout of the Call Her Daddy podcast and her journey toward reclamation, offering a candid look at the public controversy that redefined her career.

February 25, 2026

Male content creators are turning to the UFC to breathe life into their careers

Snapchat executive highlighted a growing trend of male content creators pivoting toward professional UFC careers, noting that the platform's focus on raw, behind-the-scenes storytelling is helping these athlete-influencers build massive, engaged audiences.

February 23, 2026

American Eagle Scales Up Gen Z Loyalty with New "AE 24/7" Creator Program

American Eagle has launched a revamped creator initiative designed to turn its most engaged Gen Z shoppers into long-term brand ambassadors by offering tiered rewards, exclusive access to product drops, and a streamlined path to earning commissions through social commerce.

February 20, 2026

The NBA’s Creator Takeover: 200+ Influencers Flood All-Star Weekend

In a bid to dominate the cultural conversation following the Super Bowl, the NBA deployed a "small army" of over 200 creators to integrate into every facet of the All-Star Game, ranging from live broadcasts and in-arena programming to participating in on-court competitions.

February 19, 2026

🍫 Broma Bakery and Whitney Port-Rosenman collabed on a new high-end cannabis chocolate line

Hemp-infused dark chocolate salted toffee? Yum!

February 18, 2026

New data shows #AD on influencer content does not harm engagement

Research from the Influencer Marketing Trade Body (IMTB) and HypeAuditor reveals that explicit ad disclosure does not decrease engagement rates and, in many cases, actually improves credibility and interaction metrics across all influencer tiers.

February 18, 2026

Reformation and Laura Wasser Launch the Ultimately Chic "Divorce Collection"

Sustainable fashion brand Reformation has teamed up with high-profile divorce attorney Laura Wasser to release a curated "Divorce Collection" featuring witty, break-up-ready staples like the "Dump Him" crewneck.

February 17, 2026

Snapchat Unlocks Recurring Revenue with New Creator Subscriptions

Snapchat is rolling out a subscription feature designed to help creators monetize their audience through exclusive content, allowing them to reward top supporters while building a stable, long-term income stream on the platform.

February 17, 2026

Wasserman for Sale: Hollywood Giants Weigh Bids as Epstein Fallout Sparks Artist Exodus

Following a wave of high-profile client departures triggered by his inclusion in the Jeffrey Epstein files, Casey Wasserman has announced plans to sell his namesake agency to focus on the 2028 Los Angeles Olympics, sparking speculation that major rivals like CAA or private equity firms may acquire the firm's lucrative music and sports assets.

February 17, 2026

Who is the Staples Baddie?

She's bringing great attention to the brand

February 13, 2026

Hilary Duff Announces ‘The Lucky Me Tour’ for 2026

Hilary Duff is returning to the global stage for her first major headlining tour in nearly 20 years, a 40-plus date trek across North America, Europe, Australia, and Mexico in support of her upcoming sixth studio album, luck… or something.

February 13, 2026

Jake Shane to Make Broadway Debut in ‘All Out’

Viral creator and Therapuss host Jake Shane is joining the final rotating cast of Simon Rich’s Broadway comedy All Out: Comedy About Ambition, performing alongside Ray Romano, Nicholas Braun, and Jenny Slate from February 17 through the show's closing on March 8

February 11, 2026

Doritos and Ulta Beauty Drive Super Bowl Engagement Through TikTok ‘Clubhouse’ Strategy

Doritos and Ulta Beauty partnered with TikTok to host "Clubhouse" livestreams during the Super Bowl, creating a dedicated "second-screen" environment where creators and fans could engage with the brands in real-time.

February 11, 2026

NBA Tips Off Creator Invasion: 200+ Influencers Set to Storm All-Star Weekend

In a move to modernize fan engagement for the 2026 NBA All-Star Weekend in Los Angeles, the league has partnered with creator Jesser to develop a "Creator Hub" and curated content strategies aimed at bridging the gap between traditional basketball and digital creator culture.

February 11, 2026

MrBeast Acquires Gen Z Fintech App Step to Scale His Financial Empire

fter years as an investor and spokesperson, YouTube titan MrBeast has officially acquired the teen-focused banking platform Step, signaling a massive bet on his ability to convert his massive digital audience into a lifelong financial ecosystem for the next generation.

February 10, 2026

Old Navy hosted their first brand trip in Utah inspired by Olympic events

Influencers teased brand trip content ahead of the trip without revealing the name until the first night. An unmarked van transported creators to their hotel, where they found customized PJs and goodies in the room, as well as a closet full of clothes. The next stop was to visit the glam squad, followed by the grand reveal during night one's dinner event.

February 9, 2026

Influencer Gabriella Carr sparks viral ‘1,000 Nos’ challenge to help workers overcome the fear of failure

After the video creator began documenting her quest for 1,000 professional rejections in a "red notebook," the challenge went viral as a form of exposure therapy for professionals seeking to build resilience and land high-stakes career opportunities.

February 6, 2026

Panda Express collaborates with Lofi Girl as part of its Lunar New Year celebration

Panda Express is celebrating the Lunar New Year by partnering with the popular "Lofi Girl" brand to launch a themed YouTube animation and Spotify playlist, alongside digital gaming integrations in Fortnite and Roblox and a "universal dinner table" event in Los Angeles.

February 5, 2026

Creator to watch: Lisett Ledón

Lisett Ledón is a contemporary mixed media artist whose work often explores the intersection of nature, identity, and personal history through the layering of found objects, textiles, and vibrant textures.

February 5, 2026

New York TikTokers Go Viral Attempting to Eat Every Global Cuisine Without Leaving the City

The duo behind the "tastebuds_nyc" account has gained over 500,000 followers by embarking on a four-year mission to experience food from all 195 countries using only the diverse culinary landscape of New York City

February 3, 2026

Creator to watch: sedjropointelle

High fashion fruit outfits anyone?

February 3, 2026

Markiplier’s ‘Iron Lung’ Defies Distribution Norms with Massive 4,000-Screen Global Release Driven by Fan Demand

After initially planning a limited 60-theater run, YouTuber Markiplier successfully leveraged a grassroots fan campaign to self-distribute his sci-fi horror debut, Iron Lung, across more than 4,100 screens worldwide, earning an impressive $17.9 million in its opening weekend

February 2, 2026

Lofi Girl has a name

Lofi Girl has canonically revealed that her real name is Jade, a French student from Lyon created by artist Juan Pablo Machado

February 2, 2026

TikTok Star Khaby Lame Sells His Core Company In Deal Worth $975 Million

TikTok's most-followed creator, Khaby Lame, has sold his brand management company, Step Distinctive Limited, to Hong Kong-based holding company Rich Sparkle in a stock deal valued at $975 million that includes the development of an AI digital twin for global e-commerce

January 28, 2026

Boden Celebrates HAPPY CASHMERE™ with London Influencer Event

The brand tapped U.S. creators to reframe cashmere as a styling staple using layered carousels and Reels to show HAPPY CASHMERE™ across multiple looks. The moment extended IRL with a London breakfast at Corner Shop, where spring cashmere hues were merchandised alongside fresh produce for a tonal, color-forward brand world.

January 28, 2026

Rhode Hits the Slopes: Influencer Teasers and Big Sky Pop-Up

Rhode is generating buzz for its upcoming lip and face mask launch through an exclusive "testing panel" of influencers and a high-profile winter pop-up in Big Sky, Montana, where fans can snag early access this February.

January 28, 2026

The NikeSKIMS Spring ’26 Collection features global icon LISA of BLACKPINK

The rapper, singer, dancer, and White Lotus actress stars in a film to promote the ballet-inspired range of pale and black pink footwear, apparel, and accessories.

January 28, 2026

Guess Jeans and the rise of the niche internet micro celebrity

"The mysterious girl is the driving force behind [Guess]’s success. So far, they’ve collaborated with 15 girls sourced from the most niche corners of the internet— downtown darlings that algorithms haven’t quite categorized yet. Some you may recognize (my beloved Sotce, for example), while others remain beautifully undecipherable. It evokes that early-2010s Tumblr experience: stumbling upon someone’s blog and getting lost in their carefully curated world of grainy photos, cryptic captions, and that emo-esque, sad, fragile-but-sexy aura."

January 27, 2026

Creator to watch: Zoey Fergueson (we worked with her for Nordstrom x Alaska trip!)

Zoey has gained ~20K followers on Instagram and ~39K on TikTok in the last 3 months. Her follower spike is largely driven by her move to Tennessee and sharing life at the barn/with her horses. More broadly, I believe we will see a potential shift of creators toward “farm life” content -- while horse ownership is an expensive hobby, it gives creators an authentic, relatable vibe that resonates with audiences.

January 26, 2026

Laneige Names Katseye as New Global Partner and the Faces Behind Its Latest Product Campaign

Katseye is Laneige’s first girl group partner and its third artist partnership after BTS’ Jin in 2024 and Sydney Sweeney, who was appointed global brand ambassador in 2022

January 26, 2026

Brett’s Bites x PopUp Bagels just launched a new collab featuring “Dessert Bowl Butter,” inspired by Brett’s signature dessert bowl

t’s another example of brands tapping into culturally relevant creators, rather than the traditional celebrity partnerships (looking at you, Hailey Bieber smoothie). This also isn’t PopUp Bagels’ first creator-led collab; the brand has a strong track record of partnering with buzzy brands like Poppi and creators such as Graydon Cutler. These partnerships double down on visibility and drive consideration by aligning with rising, trusted faces. With taste tests already flooding the FYP from Brett's fans and close friends, this collab is poised to significantly boost brand awareness, and of course sales.

January 24, 2026

AI creator platform Fanvue hits $100M run rate and secures $22M Series A

Fanvue, a London-based subscription platform championing "Creator AI," has raised $22 million in funding following a 450% year-over-year revenue surge and the high-profile signing of Swiss football star Alisha Lehmann

January 24, 2026

Weather Influencers Are a Thing

Independent "weather influencers" are increasingly rivaling traditional meteorologists by using social media to provide hyper-local, real-time updates during major winter storms, though their rise has sparked a debate over the potential for sensationalism versus the benefit of increased public engagement.

January 24, 2026

Influencer Nathaly Cuevas just announced the launch of Golden Roast Cafe

Opening February 1 in Rancho Cucamonga, CA, this locally rooted and playful coffee shop—featuring hyper-local ingredients like nearby honey and dairy—epitomizes a 2026 shift in the creator economy where influencers are moving beyond digital launches to build high-equity, lifestyle-led physical destinations.

January 22, 2026

The ‘Analog Bag’: Why Young Creators are Packing Totes with Screen-Free Essentials

Inspired by content creator Sierra Campbell, the "analog bag" trend encourages people to replace digital habits with a travel-friendly kit of screen-free activities—like film cameras, planners, and watercolor sets—to foster real-world creativity and community

January 22, 2026

The new Calvin Klein campaign features the “Tell Me Lies” costars

Calvin Klein's new Valentine's Day campaign, "Our Calvins," features real-life couple Grace Van Patten and Jackson White modeling a limited-edition capsule collection, kicking off a social-first series that will eventually include various influencer couples

January 21, 2026

TikToker @romeosshow x Dr Pepper

TikToker @romeosshow casually posted a Dr Pepper jingle just days before Christmas. The sound quickly went viral—prompting Dr Pepper to turn it into an official spot that aired during the 2026 College Football Playoff National Championship. The momentum didn’t stop there: brands flooded the comments, leading @romeosshow to create another jingle, this time for Hyundai.

January 21, 2026

Alix Earle and her family are getting their own Netflix reality show

The series will focus on Earle's "blended family," including her equally popular influencer sister Ashtin Earle, and the many beloved members of Alix's extended friend group, per a release from Netflix

January 21, 2026

Anti-doomscrolling influencers challenge social media addiction

A growing movement of "anti-doomscrolling" influencers is using the very platforms that cause addiction to provide users with "interruption" content designed to help them recognize their habits and reclaim their time from endless scrolling

January 21, 2026

BÉIS Taps Into Men’s Market

BÉIS strategically expanded into the men’s category with the launch of its Pro Collection, a tightly curated five-piece drop anchored by actor Tyriq Withers as the face of the campaign. The move taps into the growing demand for gender-inclusive travel essentials while leveraging Withers’ rising cultural relevance ahead of his starring role in the book-to-screen adaptation of Reminders of Him, aligning product expansion with a timely pop-culture moment.

January 20, 2026

Paige Lorenze and Tommy Paul Launch "Kids Outdoors" Foundation

Tennis star Tommy Paul and lifestyle entrepreneur Paige Lorenze have launched the "Kids Outdoors" foundation to provide children in underserved communities with opportunities to experience nature through traditional outdoor activities like fishing and hiking

January 20, 2026

The RealReal and Fohr Use Predictive Tech to Guarantee Influencer Success

The RealReal partnered with Fohr to pilot a new predictive tool that forecasts creator performance before casting, resulting in a high-performing holiday campaign featuring Gwyneth Paltrow and Becca Bloom that consistently exceeded historical benchmarks

January 20, 2026

Kai Cenat launched a clothing brand

In a vulnerable YouTube video titled I Quit, Kai Cenat announced his new clothing brand, Vivet, documenting a pivot toward high-end fashion that began with a heart-to-heart with his mother and a journey to Italy to capture the brand’s creative process and denim manufacturing

January 16, 2026

Alix Earle Launches YouTube Interview Series ‘Get Real With Me’

The new monthly YouTube series that elevates her viral “Get Ready With Me” TikTok videos into a full-fledged conversation show

January 16, 2026

L’Oréal Invests $30M in New York Content Hub to Fuel Creator Activations and Stylist Innovation

L’Oréal is investing $30 million in a new 46,000-square-foot New York hub designed to bring influencers, content creators, and stylists together for professional education and digital storytelling

January 15, 2026

CAVA x Courtney Cook

It’s one of her first brand partnerships! The post has almost 1M views in less then 24 hours

January 15, 2026

The Internet thinks Mary Beth Barone is the next Joan Rivers

The comedian's Golden Glpbes interviews are all over our FYPs

January 13, 2026

Men’s makeup is going mainstream as Gen Z fueled by TikTok and Instagram drives a retail revolution at Ulta and Sephora

Driven by social media trends and a shift in cultural norms, Gen Z men are increasingly embracing cosmetics, prompting major retailers like Ulta and Sephora to expand their offerings and dedicated grooming sections

January 13, 2026

The creator Instagram recession

Instagram creators are reporting a "like recession" caused by shifts in user behavior toward passive viewing and an algorithmic pivot that prioritizes direct message shares over traditional likes

January 12, 2026

Lyft and Netflix Partner for Star-Studded "People We Meet on Vacation" Influencer Screening

Lyft integrated its service into the promotion of Netflix’s new film by transporting creators to an exclusive screening featuring author Emily Henry, driving organic brand visibility through real-time content captured during their rides

January 12, 2026

J.Crew's First-Ever U.S. Ski & Snowboard Collection

J.Crew has partnered with U.S. Ski & Snowboard to launch a 26-piece lifestyle and performance capsule featuring retro-inspired knitwear and technical gear, headlined by top American athletes including Olympic gold medalist Mikaela Shiffrin, freestyle skier Quinn Wolferman, and snowboarder Red Gerard

January 12, 2026

Creator to Watch: @austinthewrappingdad

Perfect for kid / parent brands!

January 12, 2026

Hermès x Linda Merad

Artist Linda Merad has collaborated with Hermès to create a series of playful, vintage-inspired personalized illustrations that lean into the brand's heritage, brought to life through kit__klein’s animation and Pascal Armand’s sound design

January 9, 2026

Lemme Teases New Campaign Feat Kris Jenner

Kourtney Kardashian Barker’s wellness brand, Lemme, has expanded its rapidly growing supplement portfolio with the launch of Lemme Tone, a creatine-based body toning gummy designed to support lean muscle mass and metabolism

January 9, 2026

Lacoste Unveils Padel Courts in French Alps

Lacoste has unveiled two vibrant green padel courts at the foot of the French Alps in Courchevel, blending the brand's sporting heritage with high-altitude luxury and design

January 9, 2026

Becca Bloom Reveals Viral Wedding Invites and Her 'Most Valued' Possession

"RichTok" creator Becca Bloom took to TikTok to showcase her custom Louis Vuitton wedding box, filling it with sentimental keepsakes—including her reception dress and shoes—from her viral 2025 Lake Como nuptials to David Pownall

January 8, 2026

MrBeast has a killer idea for a Super Bowl commercial (according to him)

Salesforce CEO Marc Benioff has publicly offered to hand over the creative reins of the company’s 2026 Super Bowl commercial to YouTube star MrBeast, signaling a major shift toward creator-led advertising as brands look for unconventional ways to justify the nearly $8 million price tag of a 30-second spot

January 8, 2026

Olipop x Cocokind join community brand trip

Olipop and Cocokind are challenging traditional influencer marketing by hosting a collaborative, all-expenses-paid community brand trip to Sonoma for eight fans rather than high-profile creators, a move designed to combat influencer fatigue through authentic community engagement

January 7, 2026

Goodwipes x Hallie Batchelder

Goodwipes is leveraging its recent brand refresh to launch a "Wet January" campaign featuring podcast host Hallie Batchelder, a cheeky play on the Dry January trend that encourages consumers to swap dry toilet paper for flushable wipes

January 7, 2026

NYX Professional Makeup x Paloma Sanchez

After beauty creator Paloma Sanchez spent over 450 days documenting her search for a "cold brew" lip liner dupe, NYX partnered with her to re-release the original formula as "OG Brew," which sold out in just five hours

January 7, 2026

Gracie Abrams is Chanel's New Muse

Chanel has officially named Grammy-nominated singer-songwriter Gracie Abrams as its latest brand muse, featuring the rising pop star in a new campaign for the Maison’s signature quilted-motif fine jewelry

January 6, 2026

59% of Marketers Plan to Boost Influencer Spend Despite Half of Leaders Struggling to Measure ROI

The U.S. creator economy is projected to surpass $40 billion in 2026 as brands shift from experimental one-off campaigns to structural, performance-driven partnerships that prioritize micro-creators and long-term affiliate integration

January 5, 2026

Madewell Highlights Creators via Substack

The brand's Substack, Well Said, continues to be a place for them to highlight creators, like with their NYE style guide - which was cross-promoted on Instagram

January 4, 2026

Rhode Previews 2026 Roadmap to Sustain High Community Engagement

By teasing a diverse slate of upcoming launches and maintaining a high-quality user-generated content feed, Rhode continues to leverage community-led virality to fuel long-term brand growth

January 4, 2026

NBCUniversal announced partnerships with 20+ creators to cover the Winter Olympics in Milan

The "Milan Cortina Creator Collective"—featuring stars like Bowen Yang and Kylie Kelce—signals a strategic shift toward creator-led sports coverage that prioritizes personality and cultural reach over traditional broadcasting

January 3, 2026

Dôen Masters Cross-Channel Community Storytelling

By weaving community-led winter collection content across Instagram and email, Dôen creates consistent brand touchpoints that reinforce their narrative regardless of the platform

January 3, 2026

Sofie Pavitt Face Prioritizes Credibility with Extended Pre-Launch Skincare Testing

By seeding products weeks in advance, the brand allowed creators to generate authentic, long-term results that established genuine clinical credibility at the moment of launch

January 3, 2026

Aki and Koichi Partner with Canada Goose

January 2, 2026

Saie Launches CitySet™ Spray with a Community-First Seeding Strategy

By pairing its new CitySet™ Lightweight Setting Spray with functional accessories and UGC-driven creator partnerships, Saie successfully integrated the product into authentic, everyday makeup routines rather than relying on traditional high-gloss marketing

January 2, 2026

aZe Clan’s future is uncertain after influencers depart

FaZe Clan’s future is in flux after six of its top influencers announced they’re leaving the organization following failed contract negotiations with new management, raising questions about its content‑driven business model

December 27, 2025

Netflix Redefines Influencer Marketing by Making Fans Part of the Emily in Paris Story

For Emily in Paris Season 5, Netflix transformed influencer marketing into immersive storytelling by integrating influencers into the show’s narrative on a luxury train trip, creating content that doubled as world-building and promotion.

December 26, 2025

Listerine Gamifies Oral Care by Remixing Mouthwash Sounds into Music with Twitch Creators

The social-first "New Year’s" campaign will remixe mouthwash sounds into music, aiming to keep Gen Z motivated through "Quitter’s Day" with interactive live-streamed recording sessions

December 23, 2025

Peloton®s Jess King Named Chief Wellness Ambassador of Culturelle

She’ll lead education and content promoting gut health as a foundation for overall wellness

December 22, 2025

Home Depot Launches Creator Portal to Attract Influencers

The portal serves as a centralized hub for creator inspiration and campaign opportunities designed to drive DIY and professional product sales through home improvement content.

December 19, 2025

Meta expands creator partnership options for brands

“Advertisers will now see content from creators that tag or mention their brand in the Hub, speeding up the process for identifying brand-authentic creator content. Advertisers can also now review a creator’s content performance, including Views, Interactions, Likes, Comments, Shares, and Saves, directly within the Partnership Ads Hub.”

December 18, 2025

Gen Z Creators to Watch

Spoiler: a few Mek friendlies that we worked with in 2025 made the 2026 list!

December 17, 2025

Alix Earle Joins Clean Energy Drink Brand Gorgie as Strategic Investor

Earle’s existing market investments include the gut-friendly soda brand, Poppi, and the ready-to-drink cocktail brand, SipMargs

December 16, 2025

Creator to Watch: @luisas_files

Portugal-Based Artist Known for Unique Analog-Style Paper Craft Videos, Pitches Fashion Campaigns to Brands Like Loewe

December 15, 2025

Netflix invited NYC influencers Kate Bartlett and Greta Louise Tomé to ride the Orient Express to promote the new season of Emily in Paris

The show's stars Ashley Park and Lily Collins were also along for the ride

December 15, 2025