Adidas Taps Jennie, Kendall Jenner, and Olivia Dean for New "True Superstars" Campaign
Global icons Jennie, Kendall Jenner, and Olivia Dean have joined forces with Adidas to headline the "True Superstars" campaign, a high-profile initiative celebrating the enduring cultural legacy of the brand's most famous silhouette
February 26, 2026
"Alpine Divorce": The Viral Hiking Trend
The internet is calling out a phenomenon dubbed "Alpine Divorce," where men reportedly abandon their female partners on strenuous hikes, sparking a wider conversation about wilderness safety and relationship red flags
February 26, 2026
Survivor Celebrates 50 Seasons
After a historic Season 50 premiere, Survivor continues to dominate the cultural landscape with over 462 million viewing hours last year—a massive legacy that began when more than 50 million people tuned in for its groundbreaking first season finale.
February 26, 2026
🏆 Snapchat will host its first live awards show, The Snappys.
Snapchat has announced "The Snappys," the platform's first-ever creator awards show designed to celebrate and incentivize its top-performing talent across various content categories.
February 26, 2026
Peanut and Tommee Tippee Launch Campaign to Get "Matrescence" Into the Dictionary
Social networking app Peanut and baby brand Tommee Tippee have partnered on a high-profile campaign, kicked off by a full-page New York Times ad, to officially recognize "matrescence"—the physical and emotional transition into motherhood—in major English dictionaries.
February 25, 2026
Outdoor Voices Heads to Sam’s Club for Massive Spring Apparel Launch
In a strategic push for accessibility and scale, Outdoor Voices has partnered with Sam’s Club to launch an exclusive spring apparel collection, bringing its signature "Doing Things" aesthetic to the warehouse club’s millions of members at an attainable price point.
February 25, 2026
You Can Now Book the Actual "Heated Rivalry" Cottage on Airbnb
Fans can now stay in the iconic lakeside home featured in the "Heated Rivalry" commercials, as Airbnb lists the property for a limited time complete with the themed decor and sports memorabilia seen on screen.
February 24, 2026
The Bezos Era at the Met: Jeff and Lauren Sánchez to Co-Chair 2026 Gala
eff Bezos and Lauren Sánchez have been named honorary co-chairs for the 2026 Met Gala, which will center on the high-concept theme “Fashion is Art,” bridging the worlds of tech philanthropy and avant-garde style.
February 24, 2026
Why Gen Z is Resurrecting the iPod
Seeking a "digital detox" from the infinite scroll of smartphones, Gen Z is driving a resurgence in vintage iPod sales to embrace "friction-maxxing"—the intentional choice of single-purpose, offline technology that prioritizes manual control over algorithmic convenience.
February 24, 2026
TikTok Dominates Brand Growth as Instagram’s Organic Reach Continues to Fade
According to Emplifi's 2026 Social Media Benchmarks report, brands saw a staggering 200% year-over-year follower growth on TikTok in 2025, while Instagram and Facebook are increasingly shifting into "reliable reach" roles as their organic growth and discovery potential slow down.
February 24, 2026
Burger King President Tom Curtis Opens Personal Hotline for 2026 Strategy Feedback
In a unique transparency-driven marketing move, Burger King president Tom Curtis is personally taking customer calls and texts for four hours a day to gather feedback that will shape the brand's 2026 focus, while recording interactions for future digital ad campaigns.
February 24, 2026
Pinterest Predicts "Offline Parenting" as the Next Big Wellness Trend
A new report from Pinterest highlights a growing movement toward "offline parenting," where parents are increasingly seeking out analog activities and digital boundaries to prioritize mental wellness and deeper real-world connections for their families.
February 24, 2026
MLB Swings for the Fences with Major TikTok Content Partnership
Major League Baseball has teamed up with TikTok to bring creators inside the ballpark, aiming to modernize the fan experience and reach younger audiences through exclusive, behind-the-scenes access.
February 24, 2026
The Soundtrack of the Doomscroll Generation? It's Phonk.
Despite its under-the-radar status, this high-energy fusion of Memphis rap and EDM has quietly racked up over a trillion streams by becoming the definitive, algorithm-driven heartbeat of short-form video.
February 24, 2026
Dunkin’ Goes XL: The Mythical 48-Ounce "Coffee Bucket" is Officially Real
After viral speculation, Dunkin’ has confirmed the rollout of a massive, 48-ounce coffee bucket in select states, leaning into "maximalist" caffeine culture to satisfy the brand's most extreme coffee drinkers.
February 23, 2026
Pepsi x Vacation
Sunscreen brand Vacation has partnered with Pepsi to launch a limited-edition Wild Cherry Tinted Lip Gel that combines broad-spectrum SPF 30 protection with the classic soda's signature flavor and a sheer burgundy tint.
February 23, 2026
Aritzia is expanding its empire
In a major retail expansion, Canadian fashion house Aritzia has acquired the iconic Los Angeles-based boutique brand Fred Segal, aiming to leverage the heritage brand’s cool-factor and physical footprint to accelerate its growth within the U.S. market.
February 23, 2026
🔎 Reddit is testing feature that matches community recommendations with products from advertising partners
Reddit is testing a new AI-driven search feature specifically for shopping that aggregates product recommendations and reviews from relevant subreddit discussions to help users make faster purchasing decisions without leaving the platform.
February 23, 2026
Alysa Liu's Win is a Vibe
American figure skater Alysa Liu delivered a historic performance at the 2026 Milan-Cortina Winter Games, overcoming a three-year hiatus from the sport to secure the gold medal in the women’s free skate.
February 20, 2026
Pepsi has a new prebiotic soda
PepsiCo has officially introduced Pepsi Prebiotic Cola—a "first-of-its-kind" permanent addition to its lineup that contains 3 grams of prebiotic fiber and only 5 grams of sugar per can—designed to recapture younger, health-conscious drinkers who have been migrating toward functional soda brands like Poppi.
February 20, 2026
Miley Cyrus Returns for Hannah Montana 20th Anniversary Special
Exactly two decades after its Disney Channel debut, Miley Cyrus is returning to her roots for a Disney+ anniversary special on March 24, featuring a sit-down interview with Call Her Daddy’s Alex Cooper, rare archival footage, and recreations of the show’s most iconic sets.
February 20, 2026
Tide’s New Tiles: Because Carrying a Jug is So 2025
P&G has launched Tide Evo, a new lightweight, tile-shaped laundry detergent made of concentrated "fibers" that dissolves instantly and arrives in plastic-free packaging to appeal to eco-conscious consumers
February 20, 2026
KATSEYE Debuts "Gabriela" Smoothie in Partnership with Erewhon
KATSEYE has collaborated with luxury grocer Erewhon to launch a limited-edition "Gabriela" smoothie, leveraging the popular wellness brand to further bridge the gap between K-pop marketing and high-end lifestyle culture
February 20, 2026
Ikea Plushies Help Japan’s Viral Baby Monkey Find His Tribe
After being abandoned by his mother, a baby monkey named Punch at Japan’s Ichikawa City Zoo found companionship in an Ikea plushie, eventually gaining viral fame that led to a donation of more toys and—subsequently—acceptance from the other monkeys in his enclosure.
February 20, 2026
Crocs Dips Its Toe Into Microdramas with CAA-Produced Romance Series
Partnering with Creative Artists Agency and the ReelShort app, Crocs has launched Charmed to Meet You, a five-part scripted microdrama inspired by a real employee’s love story that uses the brand’s signature Jibbitz charms as a central plot device to reach a new generation of mobile-first consumers.
February 19, 2026
Frosted Flakes Remixes ‘90s Nostalgia with Rapper J.I.D. for "Day Ones" Campaign
Frosted Flakes is reimagining its classic "Hey Tony" jingle into a full-length hype track featuring rapper J.I.D., which will debut alongside limited-edition merch at a youth football bowl game on February 22 to support the Kellogg’s Mission Tiger™ initiative.
February 19, 2026
American Girl’s 40th Anniversary "Modern Era" Redesign Sparks Viral Backlash
American Girl has celebrated its 40th anniversary by releasing a "Modern Era" collection that reimagines six iconic historical characters—including Felicity, Addy, and Samantha—in contemporary fashions and a smaller 14.5-inch scale, drawing significant criticism from longtime fans who feel the "Barbie-fied" designs sacrifice the brand’s educational and historical integrity.
February 19, 2026
Meta's 'Project Lazarus' Would Resurrect The Dead
A Meta patent filing reveals a conceptual AI system dubbed "Project Lazarus" that would use large language models trained on a user's historical social media data to simulate their persona and continue interacting with followers after their death, though a company spokesperson recently stated there are currently no plans to move forward with the project.
February 19, 2026
MANSCAPED Auctions "Lil Stavvy" Celebrity Hairball Monster for Men's Health Charity
Following its Super Bowl debut, MANSCAPED has partnered with comedian Stavros Halkias to auction off an anthropomorphic hairball monster named "Lil Stavvy" on eBay, with all proceeds benefiting the Testicular Cancer Society.
February 19, 2026
Eileen Gu Shuts Down Critics Over "Lost" Golds with Masterclass in Perspective
After winning two silver medals at the 2026 Winter Games, Eileen Gu dismissed questions about "losing" gold as "ridiculous," emphasizing that celebrating podium finishes is essential for the growth of the sport and athlete mental health.
February 19, 2026
Reddit releases a list of creative trends brands are tapping into.
Reddit's 2026 creative outlook highlights four key trends for brands: leveraging nostalgia-driven storytelling, utilizing real user commentary as social proof, engaging in niche-inspired campaigns, and designing flexible campaigns that evolve alongside community discussions.
February 19, 2026
At LFW, Blank Street Is Turning Coffee Into Cultural Currency
Blank Street is positioning its signature mint-green cups as the ultimate fashion accessory during London Fashion Week, leveraging Gen-Z appeal and aesthetic branding to transform a routine coffee run into a high-status cultural statement.
February 19, 2026
Grandson of Reese's inventor accuses Hershey of cutting corners
Andrew Reese, the grandson of the man who created Reese’s Peanut Butter Cups, is publicly criticizing Hershey for allegedly diluting the brand’s quality and heritage through cost-cutting measures and ingredient changes.
February 19, 2026
Local Dog Crashes Olympic Cross-Country Skiing Sprint
A runaway dog stole the spotlight at the Milan Cortina Winter Games after accidentally joining the women’s cross-country skiing sprint heats and crossing the finish line to a cheering crowd.
February 19, 2026
eBay to Acquire Depop from Etsy for $1.2 Billion in Cash
In a strategic move to capture the Gen Z market, eBay has agreed to purchase the secondhand fashion marketplace Depop from Etsy for $1.2 billion, returning the platform to independent branding under eBay's larger operational umbrella.
February 18, 2026
YouTube was down – here's what caused the huge global outage
Google has resolved a major global outage that took YouTube services offline for approximately 90 minutes in February 2026, attributing the rare disruption to an issue with its recommendations system.
February 18, 2026
After 16 Years, Elana Meyers Taylor Strikes Gold and Breaks Olympic Records
At 41 years old, U.S. bobsledder Elana Meyers Taylor finally secured her first Olympic gold medal in the monobob event, winning by a mere 0.04 seconds to become the oldest individual champion in Winter Games history.
February 18, 2026
“The Spirit of Curling” Under Siege: Profanity and Cheating Allegations Disrupt the Winter Olympics
The traditionally polite world of curling has been thrown into turmoil at the 2026 Cortina d’Ampezzo Games following a heated confrontation where Canadian curler Marc Kennedy used profanity against a Swedish opponent after being accused of "double-touching" stones to gain an unfair advantage.
February 17, 2026
From "Looksmaxxing" to NYFW: The Controversial Rise of Clavicular’s Manosphere Slang
Driven by the mainstream success of influencer Clavicular, a new wave of "optimization" lexicon—including maxxing (self-improvement to the extreme) and mogging (physically outshining others)—has transitioned from niche right-wing circles to the cultural forefront, despite the creator's promotion of dangerous physical enhancements and extremist associations.
February 17, 2026
Frida Doubles Down on "Free the Nipple" Marketing with Breast-Themed Mardi Gras Float
Despite facing viral criticism for its graphic infant-product packaging, Frida is leaning further into its "raw motherhood" brand identity by debuting a New Orleans parade float designed to destigmatize the physical realities of breastfeeding.
February 17, 2026
🎨 KitchenAid’s color of the year is spearmint
"Spearmint is your moment to hit refresh. This mint-green is crisp, clean and invigorating, while soft and sandy to the touch. Every glance at your mixer is a little reminder to pause, reset and shift your energy to what truly matters."
February 17, 2026
A Download on "Job-Hugging"
In response to a cooling labor market and fears of economic instability, employees are shifting away from the Great Resignation trend toward "job-hugging," a survival strategy focused on increasing productivity and staying indispensable to their current employers to avoid potential layoffs.
February 13, 2026
Gen Z figure skater Alysa Liu got 36M views out of her gold medal falling off its ribbon
Whoops
February 13, 2026
HBO (very smartly) hired the best Heated Rivalry fan editor
Fan edits have evolved into a much bigger legitimate marketing pipeline
February 13, 2026
Kylie Jenner Stars in the New SKIMS “Everyday Cotton” Campaign
Kylie Jenner strips down for her sister's brand in a new campaign lensed by Mert Alas, debuting 10 premium cotton styles including triangle bralettes and thongs in a neutral-toned palette of "Cocoa Heather," "Light Heather Grey," and "Snow."
February 12, 2026
Meta, TikTok, and Snap Agree to be Rated for Teen Safety
In response to mounting pressure from regulators and lawsuits, Meta, TikTok, and Snap have voluntarily agreed to undergo independent assessments by the Mental Health Coalition to determine how effectively their platforms protect the mental health and well-being of users under 18.
February 12, 2026
NASA Clears iPhones to Become First Official Smartphones in Deep Space
NASA has partnered with Apple to qualify iPhones for the upcoming Artemis II mission, marking the first time the agency has officially certified consumer smartphones to document a crewed lunar flyby.
February 12, 2026
Britney Spears Sells Music Catalog
Britney Spears has reportedly sold her song catalog and various publishing rights to independent publisher Primary Wave in a "landmark deal" estimated to be worth around $200 million
February 12, 2026
Some good Olympics content from Shark Home
Training starts now
February 12, 2026
A roundup of brand Valentine's Day activations
Major brands are leveraging Valentine's Day to tap into "self-love" and unconventional relationships, featuring campaigns like Fresh Step’s "Date Cats, Not Humans" Bumble takeover, JC Penney’s jewelry "Ex-Change," and Buldak’s "Hotter Than My Ex" spicy noodle initiative
February 11, 2026
NAACP Launches National Resistance Against AI Data Centers to Shield Minority Neighborhoods From Environmental Injustice
The NAACP is mobilizing to protect Black and minority neighborhoods from the environmental and health impacts of the AI data center boom, specifically challenging tech giants like Elon Musk's xAI over unregulated pollution in vulnerable communities
February 11, 2026
TikTok is rolling out a new “Local Feed” in the U.S. version of the app based off a user's precise location
https://techcrunch.com/2026/02/11/tiktok-launches-an-opt-in-local-feed-in-the-u-s-leveraging-users-precise-location/?utm_source=External&utm_campaign=f006df0c52-EMAIL_CAMPAIGN_2026_01_21_05_30_COPY_01&utm_medium=email&utm_term=0_-6be90b9eb3-490993476&mc_cid=f006df0c52&mc_eid=28393c789b
February 11, 2026
TikTok Trend: 'Boy Kibble'
"Boy kibble" has emerged as the masculine counterpart to the "girl dinner" trend, featuring unrefined, utilitarian "slop bowls" of ground beef and rice that prioritize high-protein efficiency and low cost over aesthetic appeal
February 11, 2026
Americans are Taking Themselves Out to Dinner
Data from Yum! Brands reveals that nearly half of all fast-food trips are now solo outings, as Gen Z and Millennials increasingly rebrand eating alone not as a sign of loneliness, but as a deliberate act of self-care and "choice therapy."
February 10, 2026
Olympic ice skating is targeting Millennials with its '90s-inspired song choices
The 2026 Winter Olympics ice dancing competition is doubling as a millennial time capsule, with skaters trading classical scores for grunge, boy bands, and hip-hop to capture a new generation of viewers through pure 90s nostalgia.
February 10, 2026
Filmology Labs Debuts Its First Fully AI-Generated Content Studio
Aiming to bridge the gap between prompt engineering and cinematic production, Filmology Labs has launched a new end-to-end studio designed to streamline Hollywood-grade storytelling using advanced generative AI tools for writing, visual effects, and post-production.
February 10, 2026
Chappell Roan Cuts Ties with Wasserman Agency Over CEO’s Epstein Links
Joining a growing exodus of artists like Wednesday and Best Coast, Chappell Roan officially exited Wasserman Music this week, stating she refuses to "passively stand by" after newly released DOJ documents revealed suggestive email exchanges between CEO Casey Wasserman and convicted sex trafficker Ghislaine Maxwell
February 10, 2026
VitaCoco Tapped Romeo
The coconut water brand swooped in on the Dr Pepper fame
February 10, 2026
No Romeo Super Bowl spot from Dr Pepper but...
Dr Pepper did a play on the Pepsi/Coke ad
February 10, 2026
Dove is building a campaign around unfiltered Reddit commentary about its Intensive Repair 10-in-1 Serum Mask
In a push for radical authenticity, Dove is inviting consumers to provide unfiltered, unscripted feedback on its 10-in-1 Bond Shield Super Mask, committing to publish every review—regardless of the star rating—to prove the product's performance speaks for itself.
February 10, 2026
Angry Orchard Unveils the Ultimate Breakup Upgrade
This Valentine's Day, Angry Orchard is inviting the heartbroken to ship their ex’s abandoned hoodies and dusty vinyl to their cider house in exchange for cash toward a fresh case of cider, turning leftover relationship clutter into a fully stocked fridge.
February 10, 2026
IKEA Honors Bad Bunny Super Bowl Half Time Show
Responding to the viral sight of 500 dancers costumed as blades of grass during the Super Bowl halftime show, IKEA released a cheeky social media ad featuring its green FEJKA artificial plants and rugs, proving that you don't need a stadium budget to achieve Benito's "backyard" aesthetic.
February 10, 2026
The Girl Who Wouldn’t Split the Bill
This story went viral by sparking a heated cultural debate over whether "going 50/50" on a first date is a fair standard of modern equality or a passion-killing practice that treats romantic connection like a cold business transaction.
February 9, 2026
Why Fly By Jing’s “Innovative” Hot Pot Bomb Fizzled on Arrival
By tapping a white influencer to launch a product long-stapled in Asian pantries, Fly By Jing ignited a fierce debate over cultural erasure and whether the creator economy is prioritizing viral faces over the very communities that built the cuisine
February 9, 2026
POV: I flew across the country to be a bunch of dancing grass at Bad Bunny's Super Bowl halftime show
In a surreal architectural feat for the Super Bowl stage, Bad Bunny employed 500 athletic dancers—paid roughly $18 an hour to haul 50-pound costumes—to masquerade as the moving shrubbery of his Puerto Rican hometown
February 9, 2026
‘Together We Are America’: Unpacking Bad Bunny’s Super Bowl performance
The Puerto Rican superstar’s unequivocal celebration of immigrant culture provided a much-needed message of unity
February 9, 2026
Is underwear the new tequila?
From Bieber to Sweeney, Celebrities Want to Build Your Top Drawer
February 8, 2026
The New Aesthetics Dominating Digital Design
From "Holo Surreal" to "Brutal Grunge," the key design movements shifting toward tactile, human-centric, and expressive visuals.
February 7, 2026
Apple is planning something big for its 50th birthday
pple CEO Tim Cook has teased a "celebration" to mark the company's 50th anniversary on April 1, 2026, though it remains unclear if the event will be a public-facing product launch or an internal employee celebration.
February 6, 2026
Crowds Swarm San Francisco for Viral Bad Bunny Lookalike Contest
Dolores Park was flooded with bucket hats and sunglasses as dozens of doppelgängers competed in a high-energy "lookalike" battle to see who could best channel the Puerto Rican superstar
February 6, 2026
Spotify Adds Physical Books to Audiobook Offering
Spotify is launching a partnership with Bookshop.org to sell physical books directly through its app and introducing "Page Match," a computer-vision tool that allows users to sync their progress between printed pages and audiobooks with a quick camera scan.
February 6, 2026
The 2026 Winter Olympics Kick Off in Italy Today
The 2026 Winter Games feature the highly anticipated return of NHL stars, Lindsey Vonn’s gutsy comeback from a recent ACL tear, and Ilia Malinin’s historic quest to land the first Olympic quadruple axel.
February 6, 2026
Sweethearts Now Wants You to "Split Rent" and "Buy in Bulk"
For Valentine's Day 2026, Sweethearts is releasing a "Love in This Economy" collection featuring tongue-in-cheek, budget-conscious messages
February 5, 2026
Moltbook: The New Social Network Where Only AI Agents Can Post
Moltbook is a viral social media platform designed exclusively for autonomous AI agents to interact and build their own digital culture while humans are restricted to observing from the sidelines.
February 5, 2026
Vaseline x Red Lobster, hell yeah
Vaseline and Red Lobster have partnered to launch a "Kissing Booth" pop-up in Times Square from February 10–12, featuring a $140 five-course "PDA-approved" lobster dinner paired with cocktails inspired by Vaseline's new limited-edition Valentine's Lip Therapy collection
February 5, 2026
Harry Styles fans are selling their blood for tickets
Since the tour went on sale, the Harries fandom has maintained their outrage over ticket prices, now looking to sell their plasma in order to afford the $1K+ tickets.
February 5, 2026
The latest Gen Alpha brainrot is "Chicken Banana"
Originally created by Indonesian musician Kevin Rater, the high-pitched "Chicken Banana" song has been propelled into a Gen Alpha phenomenon by TikToker "G00fy_Edits," whose absurdist animations transformed the track into a primary pillar of modern "brain rot" culture
February 5, 2026
🎧 Why wired headphones are back
Wired headphones are making a significant cultural comeback in 2026 as users prioritize affordability, superior sound quality, and a "low-tech" aesthetic that signals a conscious desire to disconnect from the always-on digital world.
February 5, 2026
Facebook is 22 Years Old Today
It used to be called TheFacebook
February 4, 2026
Penny the Doberman Snatches Best in Show Title
Penny the Doberman ended a 37-year "dry spell" for her breed by out-strutting 3,000 other pups to claim the Best in Show title at Westminster’s historic 150th-anniversary event
February 4, 2026
🐴 This crying horse plushy is going viral
An accidentally manufactured "crying horse" plush toy has become a viral sensation in China ahead of the Year of the Horse, serving as a relatable symbol for overworked young employees who identify with its stressed and pitiful expression
February 4, 2026
Minecraft Education Celebrates Black History Month with "Lessons in Good Trouble" Civil Rights Roleplays
Minecraft Education is highlighting its "Lessons in Good Trouble" DLC for Black History Month, an interactive experience that allows students to roleplay pivotal social justice moments alongside historical figures like John Lewis, Rosa Parks, and Nelson Mandela.
February 3, 2026
Watch Club is producing short video dramas and building a social network around them
Backed by investors like GV and Patreon's Jack Conte, Watch Club is a new streaming and social platform that pairs high-quality "microdramas" with an integrated social network to let fans discuss episodes and foster a fandom-focused experience.
February 3, 2026
Netflix to Global Stream BTS’ Landmark Post-Military Comeback Concert
Netflix has secured the exclusive global streaming rights for "Arirang," a live concert documentary capturing BTS’ highly anticipated full-group return to the stage following the completion of their mandatory South Korean military service.
February 3, 2026
New Snapchat data shows Gen Z is 2x more likely to try a new financial product after seeing it in-app
Snapchat users, particularly Gen Z and Millennials, are significantly more likely than non-users to adopt new financial products during major life events, signaling a major opportunity for brands to leverage educational content and AR tools on the platform.
February 3, 2026
TikTik's Headband Theory
The "Headband Theory" is criticized for reinforcing narrow beauty standards by suggesting that certain facial features are flaws that require correction and for promoting a "polished" aesthetic that can feel both exclusionary and physically uncomfortable
February 3, 2026
McDonald's Debuts Exclusive McNugget® Caviar Just in Time for Valentine's Day
McDonald's is partnering with Paramount Caviar to release a limited number of free, online-only McNugget Caviar kits on February 10, featuring premium Baerii Sturgeon caviar, crème fraîche, and a $25 Arch Card to facilitate an upscale Valentine's Day pairing
February 3, 2026
Spain will become the first country in Europe to ban social media for those under the age of 16
Spain is moving to ban children under the age of 16 from social media, following Australia's lead in a growing global push to hold tech giants accountable for the impact of their platforms on youth mental health
February 3, 2026
Meet Milo and Tina, the 'first openly Gen Z' Olympic mascots
Tina and Milo, two stoat siblings symbolizing resilience and playfulness, have been revealed as the official mascots for the 2026 Olympic and Paralympic Winter Games in Milano Cortina
February 3, 2026
TikTok Celebrates 5 Years of #BlackTikTok
TikTok is commemorating the fifth anniversary of the #BlackTikTok community by spotlighting influential Black creators and entrepreneurs who have driven an 11-fold increase in content since 2020 and continue to shape global trends across fashion, food, and education
February 3, 2026
Bad Bunny and Adidas Officially Launch the BadBo 1.0, the Artist’s First True Signature Sneaker
Following a surprise "shock drop" after his Grammy wins, Bad Bunny’s debut signature silhouette with Adidas is set for a wider release on February 9, 2026, coinciding with his highly anticipated Super Bowl Halftime Show performance
February 3, 2026
‘Absolut Tabasco’ Spicy Vodka
Absolut Vodka and the makers of Tabasco have launched a global partnership to release "Absolut Tabasco," a spicy vodka crafted with natural pepper essence designed to simplify making cocktails like the Bloody Mary.
February 3, 2026
Chairish x Wuthering Heights
Chairish has partnered with Warner Bros. Pictures to launch an exclusive curated collection inspired by the 2026 film adaptation of Wuthering Heights. The collection features items that embody the film’s "sweeping romance and moody elegance," focusing on a gothic, untamed, and dramatic aesthetic.
February 2, 2026
UpScrolled Surges to 2.5 Million Users Following TikTok Restructuring and Viral Momentum
After maintaining a steady base of 150,000 users for six years, the social network UpScrolled has seen its user count explode to over 2.5 million in just one month, capitalizing on a vacuum created by TikTok's U.S. restructuring
February 2, 2026
Hailey Bieber said clock itttt
Following the 2026 Grammys, where Justin Bieber left empty-handed despite four nominations, Hailey Bieber posted a pointed Instagram Story saying, "and you can really clock that s--t. See you at Coachella," seemingly in response to critics and fans who claimed Justin looked "done" with their marriage during their red carpet appearance
February 2, 2026
The Muppet Show is back Wednesday with a special featuring Sabrina Carpenter
To celebrate its 50th anniversary, The Muppet Show will return for a one-night-only television special airing on ABC and streaming on Disney+ on February 4
February 2, 2026
Kendrick Lamar and Bad Bunny cleaned up at the Grammys
The 2026 Grammy Awards were defined by Bad Bunny's historic Album of the Year win, Kendrick Lamar’s dominant rap sweep, and a night of high-energy performances that balanced major milestones with significant snubs
February 2, 2026
Punxsutawney Phil sees his shadow
Buckle up: six more weeks of winter
February 2, 2026
🥇 Figs celebrates Lindsay Vonn’s Olympic comeback
Lindsey Vonn is starring in a new ad campaign for healthcare apparel brand Figs that celebrates the medical team supporting her 2026 Winter Olympics comeback
February 2, 2026
Macaulay Culkin, Seth Rogen, Eugene Levy and more pay tribute to Catherine O'Hara after her death
The entertainment world is mourning the loss of Emmy-winning actress Catherine O’Hara, beloved for her iconic roles in Schitt’s Creek, Home Alone, and Beetlejuice, who passed away on January 30, 2026, following a brief illness
